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Alexa Chung’s New Madewell Ads Are ‘Inspired by Girls in Bands’

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.
Alexa Chung for Madewell.
Alexa Chung for Madewell.

The first two ads for Alexa Chung’s second Madewell collection came out today, just one month before the clothes hit stores. Shot in Austin, Texas, the photos are meant to reflect a road trip aesthetic, which dovetails with Chung’s ongoing “girls in bands” inspiration.

Related: Alexa Chung to Do a Second Madewell Collection
EXCLUSIVE: Alexa Chung’s New Ads For Madewell [Stylewatch/People.com]

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Alexa Chung’s New Madewell Ads Are ‘Inspired by Girls in Bands’