The Times has a lengthy story today about fashion bloggers getting their own agents to help negotiate advertising deals and brand partnerships. You know, like a real business! Which is great, because having an agent not only frees up their time to make their blog better, but it helps them get paid for things that brands might otherwise expect them to do for free. Reports the Times:
Many fashion companies still treat bloggers as little more than style-obsessed young women looking for swag. They are used to working with bloggers directly, not through their agents. “From a brand perspective, it is quite troubling to now get pushback from a blogger who says they want to be paid,” said [Kendra Bracken-Ferguson, the owner of agency Digital Brand Architects].