the bloggers

Scott Schuman Thinks Tavi’s Blog Can’t Be That Great ‘If She Has Never Had a Boyfriend or Any of That Kind of Stuff’

Scott Schuman.
Scott Schuman.

The Sartorialist’s Scott Schuman will have you know that his blog is extremely successful and making lots of money. How much, exactly? “A good fraction of a million dollars: more than a quarter million and less than a half a million,” he says coyly. In fact, his blog is so popular that he can charge magazine ad rates, which are much higher than Internet rates. He tells The Talks:

My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget.

SCOTT SCHUMAN: “MAGAZINES ARE DRIVEN BY FEAR” [Talks]

Scott Schuman Thinks Tavi’s Blog Can’t Be That Great ‘If She Has Never Had a Boyfriend or Any of That Kind of Stuff’