Taylor Swift chose a slightly customized version of a look from Christian Siriano’s spring 2012 collection for both the print and video ads for her Wonderstruck fragrance campaign*. Thanks to all that good publicity, Christian Siriano says orders for the dress are coming in, well, swiftly, and that he and his design team can’t make the gowns fast enough to keep up with demand. Well, they better hurry it — it’s homecoming dance season, after all.
*This post has been corrected to attribute Taylor’s dress to the correct Siriano collection. [People StyleWatch via ONTD]