Rick Genest, better known as the “Zombie Boy” who served as Nicola Formichetti’s muse for Mugler and appeared in Lady Gaga’s “Born This Way” video, has found himself a nice new niche: modeling concealer for Dermablend. In his first ad for the brand, he covers up all his tattoos, then scrubs the makeup off portions of his body to reveal his inked skin underneath. You know what you’re supposed to be thinking: If that stuff can hide scary tattoos of veins and bones, just think what it can do for pimples. You can see the full video here.
Rick Genest, wearing Dermablend concealer.