“When you’re this established and you grow anyway, you’re doing more than a few things right,” Ad Age says of Vogue, which tops the list of its top ten magazines of the year, beating out Time (no. 2), and Food Network magazine (no. 3). Ad Age credits Vogue’s ad page and newsstand sales increases — 9 percent for January through October, and 13 percent over the first half of the year, respectively — partly to the Lady Gaga cover, something many fashion and beauty titles did long before Vogue, though not to the same fanfare. The magazine says the other part of Vogue’s success can be seen in the September issue, which “killed again with 584 ad pages.” Also: “Vogue’s role off the page — most recently with the latest installment of Fashion’s Night Out — keeps expanding as well.” Fashion’s Night Out has been rumored to not be coming back for another installment, but perhaps no other magazine has the clout to pull the event off for as long as Vogue has.
Photo: Courtesy of Vogue