Sibling Rivalry: How Maje and Sandro Stack Up on Bleecker


Bolstering this year’s French fashion invasion downtown, Sandro and Maje launched side-by-side stand-alone boutiques on Bleecker last week. (Maje also opened a Soho location earlier this month, while Sandro has an adjoining men’s boutique on Bleecker.) Though the brands are independent of one another, the Parisian designers are related: Evelyne Chetrite founded Sandro in 1984 with husband Didier, while her sister, Judith Milgrom, founded Maje in 1998. In addition to sharing a West Village block, the labels have a similarly demure, buttoned-up aesthetic. For fall, that includes Peter Pan–collar and tie-neck silk blouses, slim trousers, plaid jackets, leather detailing, and leopard-print accessories. We took a spin around both new boutiques to compare some of the season’s key looks.

Sandro: 415 Bleecker St., nr. Hudson St.; 646-438-9335.

Maje: 417 Bleecker St., at Hudson St.; 212-524-9420 and 145 Spring St., nr. Wooster St.; 212-775-8330.

Sibling Rivalry: Maje and Sandro on Bleecker