pet peeves

Here Are Some Things Haider Ackermann Doesn’t Like

Haider Ackermann, who presumably does like corsages.
Haider Ackermann, who presumably does like corsages. Photo: Victor Boyko/Victor Boyko

In conversation with WWD’s Bridget Foley, Haider Ackermann laments (again) the relationship between fashion and celebrity style. In fact, he’s got quite a laundry list of peeves to get off his chest —  though, of course, he’s conflicted about sharing it with the media:

[Social media] is very difficult, because you have to question yourself, how much you preserve of yourself and how much you give to the outside world. I’m going through a very delicious time at the moment. People are getting so demanding, but you have to protect yourself…. Maybe I will change my way of thinking, but for the moment I prefer to focus on the message I will send.

And some of his other pet peeves … on red carpet dressing:

I think the volume that is going on with the red carpet is kind of a prostitution. You just throw the clothes to the people. I like to develop a relationship. Certainly in America it’s very important that lots of actresses are wearing your clothes, and it helps your sales. It doesn’t feel honest to me. If I haven’t met a person before, if I don’t know what she’s about, if I don’t have any connection to her, why should I do it?

Sometimes it’s very difficult in this business, because as a designer you have the feeling you have to be a celebrity. It’s almost as though it is you coming before your work. Now all the rules are changing. It scares me a lot, actually.

On the speedy cycle of fashion seasons:

I do believe time is the new luxury, because we don’t take the time, especially in fashion. You don’t ask a writer to write 10 books in one year. You don’t ask a filmmaker to make six films a year. It’s going to such extremes — you have a cruise collection, a pre-collection… How much can you squeeze from a person?

On branding, and big fashion firms:

In the big industry, they all think that every designer is replaceable. That is simply not true. Some designers have a soul.

Letting that all out was hopefully cathartic for Ackermann, who concludes the interview by assuring WWD that he’s still content with his job (thank goodness).

Some Things Haider Ackermann Doesn’t Like