The People Holding a Vigil Outside the Dash Store in Soho Yesterday Kan’t Have Been Serious

A tragedy of Shakespearian proportions.

Because you know, Kleenex already begins with a “K.” Odds are these teary “fans” are already in a marketer’s pitch for another Kardashian kollaboration, branded tissues for when the divorce proceedings inevitably become a plotline on the family’s show. [Buzzfeed]