There Are Models in Cages, Mazes, and Hamster Wheels in the New Versace for H&M Commercial

Following last night’s launch party, a new commercial advertising Versace’s line for H&M is out today. As evident from the behind-the-scenes teaser video, it features Lindsey Wixson and Daphne Groeneveld — the face of the men’s line, River Viiperi, pops up briefly — and Donatella herself. She plays games with the models, watches them through creepy peepholes, jerks them around quite literally as puppets, and makes them walk in circles inside an ornate gold birdcage. Maybe all the hard work is Donatella’s punishment after Lindsey fell in the Versace show, but apparently we’re not supposed to question it, as she ends the ad by saying, “my rules, my house, my pleasure.”

Versace’s New H&M Commercial