Marc Jacobs makes his first foray into TV advertising with a commercial for his popular fragrance, Daisy. Directed by TJ Wilcox and Juergen Teller, models Frida Gustavsson and Sophie Srej (who front the scent’s print ads) frolic around in a grassy field filled with — no irony here — daisies, all while clutching oversize bottles of the perfume. Nearby, Hannah Holman (who fronts the label’s Eau So Fresh scent) reclines precariously on a horse. The clip certainly captures the whimsical, girly essence that the ad campaign has shown for years now. The TV spot will appear nationwide in spring 2012.
