Print ads for CoverGirl NatureLuxe Mousse Mascara, fronted by spokesmodel Taylor Swift, have been banned by the U.S.’s National Advertising Division of the Council of Better Business Bureaus Claims (mercifully abbreviated to NAD) for making unsubstantiated claims. According to the NAD, the mascara ads made claims like “2X more volume” and “20 percent lighter” that couldn’t be proven. What’s more, fine print beneath Swift’s picture states “lashes enhanced in post production.” NAD director Andrea Levine tells Business Insider, “You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then — in the mice type — have a disclosure that says ‘okay, not really.’” Mice type! We like this lady already.
SPOILER: Her eyelashes don’t really look like this. Photo: Covergirl/Procter & Gamble