reasons to watch the super bowl

H&M to Debut David Beckham Bodywear Ads During the Super Bowl

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.
David Beckham.
David Beckham. Photo: Ray Tamarra/2011 Ray Tamarra

H&M announced this morning that they’ll debut a 30-second ad for their forthcoming David Beckham Bodywear line during the second quarter of the Super Bowl. So, not only do you now have a reason to actually watch the game, you’ll even be keeping track of which quarter it is! In other news, the line drops on February 2.

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David Beckham Ads to Debut at the Super Bowl