loose threads

Adriana Lima Books a Super Bowl Ad; Condé Nast Needs More Space

Adriana Lima.
Adriana Lima. Photo: Andreas Branch/PatrickMcMullan.com

• Car company Kia enlisted Adriana Lima (as well as Mötley Crüe and Chuck Liddell) for its 2012 Super Bowl commercial. [ONTD]

• Condé Nast will lease an additional 133,000 square feet on top of the 1.05 million square feet already signed for its new home at 1 World Trade Center. Perhaps they want a bigger cafeteria? Or shoe closet? [NYP]

• Christian Louboutin posed for a poster promoting his collaboration with the Crazy Horse cabaret in Paris. There are two naked ladies, though their nipples appear to have been airbrushed into oblivion. [WWD]

• Model and cosmetics company founder Josie Maran is pregnant with her second child. [People]

• Forever21 opened its first store in Hong Kong today. [WWD]

• To celebrate the brand’s 100th anniversary, there’ll be an L.L.Bean “bootmobile” in Times Square this afternoon. The boot is reportedly a size 747. [Racked]

• Lacoste signed a four-year endorsement deal with American tennis player John Isner, who is ranked 17th in the world. [WWD]

• Here’s a behind-the-scenes video of Chanel’s spring 2012 ad campaign. [Fashionologie]

Karlie Kloss created a Tumblr account. [Modelinia]

• Karen Greenberg left Liz Claiborne Inc. (now Fifth & Pacific Cos. Inc.) to become president of Calvin Klein sportswear. [WWD]

• In a continuing attempt to restructure the company, Michael Theilmann, group executive vice-president of JC Penney Co. Inc., is leaving the retailer and his position will be eliminated. [WWD]

Rebecca Minkoff designed a line of condoms — they debuted in the gift bag given out at her spring 2012 show, and are now for sale. [Glamour]

• LVMH is reportedly ready to invest in Indian retail chain Fabindia. [Business Standard]

• WWD launches an iPad app. [WWD]

Lima Books Super Bowl Ad; Condé Needs More Space