There’s a serious cult of personality forming around the bags Sofia Coppola designed for Louis Vuitton. Ever since they debuted in 2008, an eerily similar army of celebs have been spotted wearing them. While other luxury bags, like the Birkin, enjoy a wide variety of wearers (Khloe Kardashian, Princess Beatrice, and Victoria Beckham have all dipped into the Hermes pool), those who tote the SC are an exclusive group of newly minted It Girls, indie actresses, and other assorted A-listers who frequently have a fan base that cite them as style icons. It’s like Vuitton couldn’t have planned it better themselves. (And they may have — who knows what kind of gifting goes on in that world?) Regardless, the lack of logo, simple shape, and minimal hardware have made the bags calling cards for a certain kind of effortless cool. As of last week, Rooney Mara got hers, joining the likes of Kirsten Dunst, Kate Moss, and Sienna Miller. See our slideshow for all the looks.