Sears Holdings Corp. has named Ron Boire, previously of Brookstone, head of merchandising in a continued effort to transform the company’s image. One of Boire’s responsibilities will be to integrate the Shop Your Way Rewards Members experiences across stores, the Internet, and mobile devices.
MILFORD, CT - DECEMBER 27: A man walks out of a Sears store on December 27, 2011 in Milford, Connecticut. Sears Holdings Corp has announced that it plans to close between 100 and 120 Sears and Kmart stores following poor sales during the holidays. (Photo by Spencer Platt/Getty Images)