Andrej Pejic has gotten his first major beauty contract as the face of Jean Paul Gaultier’s new men’s fragrance, Kokorico, according to WWD. This is a big deal for any model, but particularly for Pejic, who is known for his androgyny (in addition to his normal model qualities, of course — cheekbones, long legs, pretty hair). Pejic remains steadfast in his refusal to define his sexual identity, but he’s modeled in both menswear and womenswear shows, including Gaultier’s. Hopefully this campaign, shot last week in Paris by Matthew Stone, further proves his global appeal regardless of gender categorization. Gaultier first released Kokorico last July with black-and-white TV commercials starring the decidedly manly Spanish model Jon Kortajarena, so bringing on Pejic marks a shift in the fragrance’s marketing.
Pejic in Gaultier’s fall 2011 show.