the new silent film

First Looks: Watch Footage From Steven Meisel’s Prada Campaign Shoot

If you thought Prada’s spring 2012 collection was wrought with fifties Americana references, the Steven Meisel–lensed campaign shoot takes it to the next level. Set in a retro gas station, Meisel shot a handful of Prada favorites like Elise Crombez, Guinevere Van Seenus, Meghan Collison, and Ymre Stiekema (all of whom have previously shot Prada and Miu Miu campaigns) alongside Prada first-timers Natasha Poly and Katryn Kruger. Watch the video to familiarize yourself with clothes that’ll be all over the red carpets — plus lots of covers and editorials — in the months to come.

First Looks: Prada’s Spring 2012 Campaign Video