campaign trail

Julia Frauche Wears a Floral Bralet for Jason Wu’s First-Ever Campaign

Styled by Joe McKenna.
Styled by Joe McKenna.

While Jason Wu took a whimsical approach for his Jason Wu for Target ads, the designer went clean and minimal for his first-ever main-line campaign. Wu tapped rising French face Julia Frauche and styled her in one the season’s biggest trends (Prada, D&G, Miu Miu, among others, all presented their own versions): a bralet. Come spring (which it already feels like in New York), will you give this a try?

Also, see the complete set from Y-3’s spring ads, in our comprehensive spring 2012 campaign slideshow.

See Jason Wu’s First-Ever Ad Campaign