beauty marks

Shiseido Signs Jennifer Connelly; Estée Lauder Hires Cupcakes & Cashmere’s Emily Schuman

Katy Perry for ghd.
Katy Perry for ghd.

MAKEUP

Shiseido signed Jennifer Connelly as their new global spokesperson, 30 years after the actress first worked for the makeup brand. Connelly says it’s nice to “reconnect.” [WWD]

Emily Schuman, the blogger behind Cupcakes and Cashmere, has signed on as Estée Lauder’s new social media and digital guest editor. She’ll be starting her new role on Monday; Lauder’s brand president described her as an “ideal customer.” [WWD]

SKIN

Model Barbara Palvin joins L’Oréal as a new global ambassador. Her first campaign will be for the company’s new “Rouge Caresse” lipstick. [Modelinia]

FRAGRANCE

• There’s a very special ingredient in Roberto Cavalli’s new fragrance. He included “five drops of [his] love” in the blend, because he really cares that much about his customers and fans. [Beauty Counter Blog]

GQ’s scent critic believes Los Angeles is the best-smelling city in the world. Really? [NYP]

HAIR

• See Katy Perry dressed up as a mermaid as part of her new ad campaign for ghd Hair Straighteners. But wait, didn’t Gaga do this already? [ONTD]

• Thandie Newton decided to let her hair grow curly again, saying “I didn’t want my daughters to judge their [own] beautiful curls.” [Styleite]

• For a forthcoming editorial in Elle magazine, Rihanna bleached her hair platinum blond. [Racked]

• Willow Smith shaved her head. Now what is she supposed to paint with? [JustJared]

Shiseido Signs Connelly; Lauder Hires Schuman