first looks

Video: Sofia Coppola’s Marni for H&M Ad, Featuring Dogs, Candles, and Imogen Poots

Sofia Coppola’s video for Marni for H&M came out today. As expected, it’s dreamy and languid and makes you wish you were lolling around on big floor pillows instead of pecking at your keyboard in an office. Starring actress Imogen Poots, the video was shot at a house in Marrakech where Coppola had gone once on vacation. “I had been once with friends years ago, and I thought it would be an interesting location,” she explains in a behind-the-scenes video. The clothes are also quite pretty — summery and light with bold, graphic prints. 

Earlier: Sofia Coppola Directs the Marni for H&M Campaign

Video: Sofia Coppola’s Marni for H&M Ad