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buyer's guide
February 2, 2012

Yigal Azrouel Embraces Neon and Graphic Prints at the Cut 25 Boutique

By Lauren Murrow

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Photo: Matt Dutile

Cut 25 opens tonight, the first stand-alone boutique for Yigal Azrouel’s lower-priced spinoff line; two more outposts are slated to open by the end of the year. Local design artist Dror Benshetrit designed the 1,400-square-foot space, where clothes hang from his sculptural trestle wooden racks and framed illustrations deck the walls. Azrouel launched the original Cut 25 collection in fall 2010, envisioning a more youthful, modern counterpart to his eponymous main line, and the splashy clothes are made for layering: printed silk dresses and tanks, loose techno knits, lace overlays, and cropped leather jackets. In addition to Azrouel’s own belts and scarves (expect a full handbag line next year), the store stocks collaborations like Worth and Worth hats, Holst & Lee jewelry, and Stila for Cut 25 cosmetics. Click ahead to check out the offerings.

129 Grand St., nr. Crosby St.; 212-966-6080.

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1 / 20 Photos
Cut 25 The storefront at 129 Grand Street. Photo: Matt Dutile 2012
Cut 25 Tank, $295; cardigan, $320; skirt, $320. Photo: Matt Dutile 2012
Cut 25 Top, $205; blazer, $450; skirt, $595. Photo: Matt Dutile 2012
Cut 25 Top, $345; pants, $335. Photo: Matt Dutile 2012
Cut 25 Dress, $595; blazer, $995. Photo: Matt Dutile 2012
Cut 25 Dress, $395; trench, $570. Photo: Matt Dutile 2012
Cut 25 Shirt, $295; skirt, $295. Photo: Matt Dutile 2012
Cut 25 Top, $295; skirt, $295. Photo: Matt Dutile 2012
Cut 25 One-shoulder dress, $370. Photo: Matt Dutile 2012
Cut 25 Dress, $575; jacket, $995. Photo: Matt Dutile 2012
Cut 25 Printed silk tanks and dresses. Photo: Matt Dutile 2012
Cut 25 Techno knits and tanks. Photo: Matt Dutile 2012
Cut 25 Belts and scarves by Cut 25; hats by Worth and Worth by Orlando Palacios. Photo: Matt Dutile 2012
Cut 25  Photo: Matt Dutile 2012
Cut 25 Fedoras from Worth and Worth by Orlando Palacios. Photo: Matt Dutile 2012
Cut 25 Framed illustrations on the walls of the shop. Photo: Matt Dutile 2012
Cut 25 Accessories range from $160 to $595. Photo: Matt Dutile 2012
Cut 25 Local design artist Dror Benshetrit developed the store concept. Photo: Matt Dutile 2012
Cut 25 Clothes hang on sculptural Trestle racks. Photo: Matt Dutile 2012
Cut 25 Neon clothes play off a muted backdrop. Photo: Matt Dutile 2012
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Tags:

  • now open
  • new stores
  • slideshow
  • buyer's guide
  • yigal azrouel
  • cut 25
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