MILAN, ITALY - SEPTEMBER 22: Alberta Ferretti attends The Vogue Fashion Fund Who Is On Next? party dring Milan Fashion Week Womenswear Spring/Summer 2012 at Palazzo Morando on September 22, 2011 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images)
Photo: Vittorio Zunino Celotto/2011 Getty Images
Alberta Ferretti breaks it down: “American women shop more according to their needs and tend to plan carefully in advance. They love a well-thought-out purchase and always go for practical pieces, but they still speak the language of fashion … Italian women, on the other hand, buy on instinct and dress themselves ‘for the occasion’ … They do not like to take risks, it is almost as though they fear the dynamic of the game that plays out between themselves and fashion, sometimes resulting in an overly composed look. However, Italian women come from a long tradition of great style.”
