Happy National Cleavage Day!

CANNES, FRANCE - MAY 20: Actor Ryan Gosling attends the “Drive” photocall during the 64th Annual Cannes Film Festival at Palais des Festivals on May 20, 2011 in Cannes, France. (Photo by Vittorio Zunino Celotto/Getty Images) Photo: Vittorio Zunino Celotto/Getty Images

This morning, the Internet informed us that today is National Cleavage Day. Our discovery went something like this:

Charmant: According to Twitter, it’s National Cleavage Day.
Mosstheboss: I won’t be celebrating.
Charmant: Well, I’m physically incapable of participation.

So what is National Cleavage Day? According to both Wikipedia and the Daily Mail (pick your poison), Wonderbra invented it back in 2002, and with some additional sponsorship from South African Cosmopolitan (who else?!), they managed to make it into a worldwide thing. Wonderbra brand manager Samantha Paterson describes its purpose: 

It is a day for women to realise that their cleavage is something unique and that they should be proud of it.


It gives men a legitimate reason to stare at boobs.

So men, go ahead and stare at boobs today even more legitimately than you normally do. In the meantime, we’d like to celebrate a different kind of cleavage, one that should not go unrecognized. Yes, we’re talking about man cleavage, also known as “heavage,” and we’ve compiled a slideshow in its honor. Enjoy!

Happy National Cleavage Day!