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Here’s Madonna’s Truth or Dare Perfume Commercial

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.

Because you obviously haven’t seen enough of Madonna lately, the commercial for her new perfume, Truth or Dare, came out today. It’s classic Madge: She wears leotards, fishnets, an S&M-esque harness top, a bustier, and a mask (not all at once, obviously). According to a press release, the scent was inspired by Madonna’s mom: “My oldest memory of my mother is her perfume. I carry it with me everywhere,” Madonna writes. “She always smelled like gardenias and tuberose. An intoxicating mixture — feminine and mysterious.” Mysterious indeed.

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Here’s Madonna’s Truth or Dare Commercial