Venus Williams relaunched her athletic line, EleVen by Venus Williams, in Miami today. She originally designed the brand exclusively for Steve & Barry’s, the apparel chain that went bankrupt in 2008. On the message behind the line, Williams says: “EleVen is really about being better than a ten.” Because sometimes things in life really are that simple.
US tennis player Venus Williams returns a shot against Russia’s Vesna Dolonts during their US Open 2011 match at the USTA Billie Jean King National Tennis Center in New York August 29, 2011. AFP PHOTO/Emmanuel Dunand (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)