just freshening up

Vogue Investigates How the Commoners Shop

Lily Kwong, not wearing Joe Fresh.
Lily Kwong, not wearing Joe Fresh.

The glossy sent Lily Kwong to Joe Fresh’s Flatiron store to buy a spring look for less than $150 in under 30 minutes. The “model, Columbia University student, and self-confessed bargain shopper” was familiar with the brand’s offerings, recently confusing her friend’s JF biker jacket for Balenciaga — “When she told me it was $50, it honestly blew my mind.” During her mission, Kwong picked up flat-fronted shorts, loafers, Breton-striped shirts, and a “great minidress cut from signature orange scubamaterial,” all priced in the double digits, before trying it all on and finding herself faced with a fashion letdown.

As someone who favors formfitting silhouettes like her cousin Joseph Altuzarras ultra-sophisticated curvilinear dresses, the voluminous trapeze dress isn’t as flattering on as it is on the hanger.

The horror! We’re not at Bergdorf’s anymore. Vogue never reveals Lily’s final picks — or whether she made it out of the experience alive — but she certainly was a good sport, quoted as saying, “You know, I haven’t worn short-sleeved button-downs like this since I first moved to New York five years ago. But somehow right now it just feels, well, fresh.” Famous last words.