MILAN, ITALY - SEPTEMBER 23: Accessories bag detail on the runway at the Prada Spring Summer 2011 fashion show during Milan Fashion Week at on September 23, 2010 in Milan City. (Photo by Chris Moore/Catwalking/Getty Images)
“Fake goods aren’t totally bad, at least it created jobs at some counterfeit factories,” the fashion house’s CEO, Patrizio Bertelli, told Bloomberg. “We don’t want to be a brand that nobody wants to copy.”