campaign trail

Exclusive First Look: Avicii’s Debut Ad Campaign

Avicii, shot in New York by Mark Seliger.
Avicii, shot in New York by Mark Seliger. Photo: Courtesy of Ralph Lauren

Avicii is the new face of Denim & Supply Ralph Lauren, marking the 22-year-old Swedish D.J.’s first foray into a big fashion ad campaign in the U.S. (See, once Madonna’s in your corner, anything’s possible.) You might think he spends his leisure time wearing, say, a dinosaur costume or a light=saber suit or nothing but a giant, scary white mask, but he insists he’s actually a regular guy when it comes to his wardrobe: “Most days you can find me in jeans and a flannel shirt,” he says. As part of his partnership with Denim & Supply, he’s making a music video for the brand that features a remix of his newest track, “Silhouettes.” It’ll drop on August 3, the night before his Lollapalooza performance.