The Toronto-based brand plans to take over 1,000 to 2,500 square feet of floor space, inking a four-year deal with the reimagined Penney’s. Joe Fresh founder Joseph Mimran told WWD, “I buy into the vision — the wider aisles, the self checkout, the cafe, the juice bar, the seating arrangements, the room being offered to the brands and the fact that each brand can have its own voice. It feels right.” The juice bar!
Joe Fresh designer Joseph Mimran speaks at the Joe Fresh Flagship Store opening on March 29, 2012 in New York City. Photo: Andrew H. Walker/Getty Images