While some Facebook commenters were less than thrilled about Yves Saint Laurent’s new logo (and for all we know, the dissenters could technically be one disgruntled person with multiple accounts — it’s the Internet, so anything’s possible!), both Karl Lagerfeld and model Arizona Muse are strongly in favor. Lagerfeld tells British Elle:
All of them, Dior and Hedi at Saint Laurent, are friends of mine, so I think it’s a very good thing… Paris needs some new things, some stimulation… It’s good for everybody. Competition is a healthy thing in life, especially in this business. I love the idea. I think it’s interesting and it’s important. Something fresh was needed.
Meanwhile, Muse tells British Vogue that she thinks the name change is a great idea — and by the way, she wouldn’t mind shooting another campaign with the label, too:
I think it was a good idea to change it … People who aren’t in the fashion world might not know that a new designer has joined the brand, so this is a clear way of signifying that there’s been a big change. It’s the sort of thing everyone will notice, not just fashion people. YSL was the first campaign I ever did, I’d love to do another one — it’d make me so proud.
She makes a good point: Plenty of luxury customers don’t follow the ins and outs of designers’ careers, so a visible signal that the label has come under new leadership could be a smart move. And while it seems unlikely that either person would say anything bad about Slimane regardless, it’s still a safe bet that he and the higher-ups at PPR know what they’re doing.
