Why should Target limit its partnerships to just one high-fashion brand at a time when they can partner with 24 of them at once? WWD reports today that the retailer is collaborating with luxury department store Neiman Marcus on a holiday collection, available not only at all Target stores but also at all Neiman Marcus locations and online at both retailers’ websites, starting December 1. Thanks partly to Neiman’s cozy ties with lots of luxury labels, the joint collection will include products designed by the following 24 CFDA members:
Alice + Olivia
Band of Outsiders
Diane Von Furstenberg
Oscar de la Renta
Rag & Bone
So, basically the CFDA’s Christmas party invitation list. Just so the back-scratching circle is complete (or, as WWD puts it, “to celebrate the partnership”), Target and Neiman Marcus are donating $1 million to the CFDA. (In other news, Proenza Schouler’s inclusion must mean that they’ve smoothed over that whole PS1 bag knockoff kerfuffle.)
As for the products themselves: The collection will consist of 50-plus items costing between $7.99 and $499.99, with prices averaging less than $60. Each designer will contribute one to three designs in categories ranging from men’s, women’s, children’s clothing and accessories, sporting goods, home goods, and accessories for pets and electronics. In other words, it’ll cover all the same bases as the Missoni for Target collection, only with more aesthetic diversity, fewer zigzags, and hopefully a smoother retail operation.
You should still expect these items to sell out quickly, though. All the products are limited edition, and the two retailers don’t currently have plans to continue their partnership past this one-off collection, which they’ve been working on since last December.
Of course, Neiman Marcus and Target can’t say enough nice things about one another. Even though you’d think they might clash over some details (it’s hard to imagine Neiman’s allowing any polyester bedding through their doors, for example), both parties insist they share the same values. Kathee Tesija, Target’s executive vice president of merchandising, gushed:
We really formed one team and approached this together, as a team … At times, it was hard to tell who was from the Target team and who was from Neiman Marcus. It was one big melding.
Melding! That’s also a good description of what the crowds at Target stores will look like come December.