collaboration station Signs the Webster

The online shopping hub plans to add the South Beach–based mainstay to its roster of boutiques on August 27. In this clip, co-founder Laure Heriard Dubreuil gives a tour of her store, which carries up to ninety brands, from Balenciaga, Lanvin, and Margiela to Alexander Wang, Proenza Schouler, and Julien David. Dubreuil says, “We chose Miami to open The Webster because Miami is such a lovely place — the lifestyle, the quality of life, on the beach with the sunshine, and the palm trees.” Or, to borrow phrasing from philosopher Will Smith, “Party in the city where the heat is on/ All night on the beach till the break of dawn/ Welcome to Miami/ (Bienvenido a Miami).”