but is it art?

H&M to Erect Its Own Versions of David

Photo: Courtesy of Women’s Wear Daily

As part of the second David Beckham Bodywear campaign, the arbiter of taste plans to install a series of ten-foot-tall statues of the soccer stud in New York, Los Angeles, and San Francisco. You can admire David outdoors (though we’re not quite sure where) starting tomorrow through Sunday, and from August 20 to 31, inside of several H&M stores. According to WWD, “Those who Instagram a photo of a Beckham statue with the hashtag #HMBeckham will be eligible for several prizes, including 10 mini statues of Beckham, a pair of underwear signed by him, and a $1,000 shopping spree.” What do you win if you use the hashtag #HMSethMeyers? Once you see it, it can’t be unseen.