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J.Crew Enlists Non-Models for the Brand’s Biggest Campaign Ever

Virginie Mouzat's J. Crew ad.
Virginie Mouzat’s J. Crew ad. Photo: J. Crew

Last week, the Times reported that J. Crew’s fall ads would be their most widely-distributed campaign to date, spanning print, web, and social media. Today, WWD revealed that the ads star “real” people — albeit glamorous, attractive, fashionable ones like Tank fashion director Caroline Issa, Le Figaro’s deputy editor Virginie Mouzat, and Wonderland fashion editor Julia Sarr-Jamois — all wearing J.Crew standbys like lively-colored pants, stacked pumps, and collared shirts with the sleeves rolled up. You’ve probably already seen most of these folks on street style blogs, but get ready to see them everywhere.

J.Crew Taps Non-Models for Biggest Campaign Ever