Digital trunk shows are becoming quite a phenomenon these days (see: Moda Operandi’s entire business plan), and Ferragamo is hosting their very own version starting tomorrow, marking the only time their fall 2012 ready-to-wear collection will be available online. The brand has tapped model Lily Kwong to wear all the pieces from the range, which customers can then mix-and-match digitally — like paper dolls, only on the Internet! While this is the first time the brand has worked with Kwong, a rep says it’s only a one-off partnership for now.
Lily Kwong, trunk show face. Photo: Courtesy of Ferragamo