ins and outs

Nivea Has Beef With Rihanna’s Sexiness

Rihanna's Nivea ad.
Rihanna’s Nivea ad.

According to the Press Association, Stefan Heidenreich, the new CEO of Nivea’s parent company, Beiersdorf, told German newspaper Welt: “Rihanna is a no go … I do not understand how to bring the core brand of Nivea in conjunction with Rihanna.” He added, “Nivea is a company which stands for trust, family and reliability.” Rihanna has appeared in ads for the skin-care brand that also featured her song “California King Bed” since last year; she responded today by tweeting a photo of Hedenreich and writing, “No caption necessary.”