Rihanna’s Nivea ad.
Photo: Courtesy of Beiersdorf AG
According to the Press Association, Stefan Heidenreich, the new CEO of Nivea’s parent company, Beiersdorf, told German newspaper Welt: “Rihanna is a no go … I do not understand how to bring the core brand of Nivea in conjunction with Rihanna.” He added, “Nivea is a company which stands for trust, family and reliability.” Rihanna has appeared in ads for the skin-care brand that also featured her song “California King Bed” since last year; she responded today by tweeting a photo of Hedenreich and writing, “No caption necessary.”
