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People Now Getting Money for Believing That New Balance’s Toning Shoes Actually Worked

About ten days ago, a Massachusetts judge ordered the sneaker brand to pay $2.3 million to settle a false advertising suit filed by three women last year. From the original complaint, obtained by HuffPo: “Wearing the Toning Shoes provides no additional activation to the gluteus, hamstring or calf muscles, and does not burn any additional calories … Moreover, scientists are concerned that wearing the Toning Shoes may lead to injury, a fact which New Balance deceptively omits from its advertising.” Plaintiffs Kimberly Carey, Shannon Dilbeck, and Victoria Molinarolo could receive as much as $5,000 each, and anyone who participates in the class action can receive a $100 refund for purchasing the Rock&Tone, TrueBalance, Aravon Ria, Aravon Riley, or Aravon Quinn styles. A very helpful website (called NewBalanceSettlement.com) outlines customers’ next steps (yuk!) in its “What Are My Options?” section, including, “SUBMIT A CLAIM FORM,” “EXCLUDE YOURSELF,” “OBJECT TO THE SETTLEMENT,” or “GO TO A HEARING.” Or you can “DO NOTHING.” It’s just like when you wear your Rock&Tones.

People Get Money for Believing in Toning Shoes