Fashion’s Night Out organizers have hit upon a new way to ensure crowds (and maybe even some riots): Dispatch the Biebs! Because who needs designers or models when there’s teen idols to be fawned over? Bieber and Taylor Swift star in a new ad for the September 6 spectacle, promising their attendance and other fun times. As Justin cajoles: “You bring your friends, I’ll bring my friends, we can all hang out.” This is a lie, however, unless you’re prepared to spend an exorbitant amount to bypass the VIP ropes at whatever store he’ll be safely ensconced inside. And even then it’ll probably still be awkward.