campaign trail

Watch Prada Models Play a Violent Game of Chess

You may recall that Prada’s fall 2012 show featured lots of purple carpeting, white eyeliner, bleached eyebrows, and long, straight, ombré-dyed hair. (There were also some allusions to space travel, battery packs, and dream catchers, but no need to rehash that.) Anyway, you’ll see more of the same in the label’s new campaign video, directed and filmed by Steven Meisel in New York in April. Models — er, “virtual princesses” Vanessa Axente, Magdalena Frackowiak, Madison Headrick, Elza Luijendijk, Iselin Steiro, and Anne Vyalitsina play a vigorous game of chess, swish their hair around, and pad silently in their rubbery shoes around a thoroughly carpeted room full of unnecessary stairs. The soundtrack of tinkling bells is quite invigorating, too.