Because it’s a “youngish brand” with “room to grow,” WWD writes. Judith Russell, an independent apparel and retail consultant, told the paper, “The proof is in the pudding … The high-end, very fashionable consumers all think it’s the just the greatest thing and so it is. She was smart to get into accessories first and really get her brand in the forefront of everyone’s mind. The brand equity seems to be worth quite a premium, so I think they’re smart to take their time and make sure the timing is right,” before making a deal with a new investor. Don’t forget: The proof is in the pudding. And there’s always money in the banana stand.