There’s something lavish — regal, even — about the color plum. It’s classic yet off-beat enough to be the perfect counterpoint to fall’s military, baroque, and high-shine trends. From Marc Jacobs’s bouclé wool-blend jacket and Jil Sander’s penny loafers to 3.1 Phillip Lim’s peplum top and Pashli satchel (we couldn’t narrow it down to only one of Lim’s hits), there are plenty of ways to work the hue into your wardrobe. And we’d be remiss if we didn’t mention cult beauty classic Clinique’s Black Honey lipstick. Just a swipe will bring back all of your best and baddest memories of the nineties. Click ahead to see 30 ways to wear the shade.