faces of things

Gwyneth Paltrow Is New Face of Max Factor (in Europe)

Photo: Jason Merritt/Getty Images

Max Factor has just tapped Gwyneth Paltrow to be their official new “creative inspiration” (their words, not ours). But if you live in North America — or Japan, for that matter — you won’t be lucky enough to see her face staring back at you from the ads, as the P&G brand hasn’t been sold in those markets since 2010. As WWD reports, powerhouse makeup artist Pat McGrath will be overseeing all the looks for the campaign. “I tasked 11 of our national makeup artists to create three glamour statements for Gwyneth,” she said. “These were to be inspired by her life and the different roles she has to play — model, actress, mother, singer.” We can almost hear Gwynnie’s plaintive cry: “They forgot blogger!”

Gwyneth Paltrow Is New Face of Max Factor