fashion week diaries

London Eye: British Vogue’s Jaime Perlman, Day One

Photo: Courtesy of Jaime Perlman

For each day of London Fashion Week, Jaime Perlman (creative director of British Vogue and founder of TEST) has promised to tell us where she’s been and what she’s seen.

Today felt like “a long day” in the office after much prosecco at the Ray-Ban 75th anniversary event last night: “They threw a party and did a gig with Primal Scream and Kim Gordon. That was my highlight of yesterday.”

She hasn’t caught any shows yet but made it to the launch of J.W. Anderson’s new Topshop collection today. “It’s really cute,” she said. “There are so many great pieces in there — something for everyone. He’s really mastered that tomboy-cool thing — lots of things quite oversize, lovely jumpers and little skirts. Lots of girls from the Vogue office went down.”

She bought the Bat Handknit Sweater and a black pleated skirt, then went online to order a black and navy varsity jacket. “These pieces seem like obvious things for me to buy,” she explained. “They spoke to me — they’re like the staple pieces that I already own.”

Tomorrow, she’ll be heading to the Antipodium show. “There’s a good buzz and energy about London Fashion Week this season. In London, there’s always a bit more of a spectacle than in New York, and everybody’s hungry for that now.”

London Eye: Vogue U.K.’s Jaime Perlman, Day One