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More Proof That Gwyneth Paltrow Can Still Sell Just About Anything

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.
Gwyneth Paltrow for InStyle.
Gwyneth Paltrow for InStyle. Photo: InStyle

When in doubt, Gwyneth Paltrow is always a reliable newsstand blockbuster, so InStyle’s October issue ought to do well. In related news, the actress-slash-everything partnered with J.Crew (a first for the retailer) last Thursday, posting photos of herself wearing their fall collection on Goop.com. Within 24 hours, Jcrew.com had seen a huge uptick in traffic. “Eight percent of all our traffic since we launched with Gwyneth is being driven by Goop. That’s amazing,” a spokesperson told WWD. Get ready for lots more labels to follow suit.

Sources

WWD

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More Proof Gwyneth Paltrow Can Sell Anything