When in doubt, Gwyneth Paltrow is always a reliable newsstand blockbuster, so InStyle’s October issue ought to do well. In related news, the actress-slash-everything partnered with J.Crew (a first for the retailer) last Thursday, posting photos of herself wearing their fall collection on Goop.com. Within 24 hours, Jcrew.com had seen a huge uptick in traffic. “Eight percent of all our traffic since we launched with Gwyneth is being driven by Goop. That’s amazing,” a spokesperson told WWD. Get ready for lots more labels to follow suit.
Gwyneth Paltrow for InStyle. Photo: InStyle