This Thursday (the very first day of Fashion Week!!), four fashion shows will be live-streamed in Times Square for all the world to see — well, everyone waiting in line at the TKTS booth and/or fighting with their children outside the American Girl store, that is. Thanks to a partnership between Maybelline and Mercedes-Benz Fashion Week in New York, runway shows by Nicholas K., BCBG Max Azria, Richard Chai, and Tadashi Shoji will play on a giant screen throughout the day. So, if your office building happens to border Times Square (you know who you are), you can watch Chai’s show during your 11 a.m. phone call instead of staring at the wall.
BCBG Max Azria.