campaign trail

Karl Lagerfeld Taps Ondria Hardin, Stella Tennant for the Spring 2013 Chanel Campaign

While visiting New York this week, Karl Lagerfeld plans to shoot the spring 2013 Chanel campaign. The ads will feature Chanel campaign veteran Stella Tennant as well as a new girl for the label, model Ondria Hardin, who is only 15 but already in her second full year of high-fashion work. Of choosing Hardin — a poised and striking model, for sure — Lagerfeld explained, “She doesn’t look 15. She looks 18 or 19.” Which is all well and good, but it might have been nice for him to pick a girl who looked 18 or 19 because, well, she’s actually 18 or 19. That way, Chanel could avoid a potentially sticky situation for all the Vogues out there. They’ve pledged not to shoot or feature models under 16, but will the rules get bent for an important advertiser’s campaign?

Lagerfeld Taps Hardin, Tennant for Chanel Ads