the future

In Lieu of a Fashion Show, L’Wren Scott Went With Instagram

L'Wren Scott's spring 2013 collection.
L’Wren Scott’s spring 2013 collection. Photo: L’Wren Scott/Instagram

Instead of going through the rigamarole of a presentation this season — hers usually involves lunch — L’Wren Scott cut through the bullshit and posted her whole collection on Instagram today. Cheers to the future, and efficiency. Plus, at this point during fashion month everyone just wants to numbly devour croissants, not sit politely and pick at tea sandwiches.

L’Wren Scott Chose Instagram Over a Fashion Show