celebrity fragrances

One Direction to Try Knocking Some Scents Into Their Crazy Fans

Photo: John A. Angelillo/Corbis

British Marie Claire reports the band’s debut fragrance will be in stores next summer, smelling “suitably sweet for their predominantly teenage fanbase.” A surefire ad campaign in a nutshell: “What Makes You (Smell) Beautiful?” “Why, this cloying floral tat.”

One Direction Try Knocking Scents Into Fans