faces of things

Taylor Swift Named Some Sneakers After Her Album

Taylor Swift.
Taylor Swift.

Another quasi-random collaboration, just in time for the holidays: Taylor Swift is making a red sneaker for Keds, named after her new album, Red, which comes out on October 22. This is in conjunction with her new three-year contract as the footwear brand’s spokesperson; she’ll also appear in ads and social media campaigns, according to WWD. Meanwhile: 

In the coming months, [Stephanie Brocoum, vice president of marketing at Keds] said the brand would be giving away 13 pairs of Swift’s shoe every day for a month — 13 because it’s Swift’s favorite number.

And that, folks, is how global business decisions are made. Remember when Mischa Barton had this job? How times have changed.

Taylor Swift Named Some Sneakers After Her Album